If like 60% of enterprises around the world, you are unable to perceive the impact of your communication strategy, then it is time for you to pose yourself the right questions, but most importantly to act.
Begin by asking yourself WHY DO I COMMUNICATE?
Numerous enterprises undertake communication actions just as a formality because it seems as a « duty » to communicate. Many thus find themselves simply communicating because it appears as an obligation, and by doing so, they focus on modern trends, without any fundamental justification. The consequences are frequently found in the end results, which doesn’t reflect the expected outcome.
The good news is that you can easily achieve communication success, one which doesn’t only impact but transforms. At such, we have identified 8 Essentials tools to take into consideration in order to attain your goals:
- The first step to consider is that of securing a recognizable visual identity, which is representative of you, reflects your values and applies to all levels of your communication.
- Proceed by using reverse funnel targeting in order to identify who you really want to reach.
- Set yourself precise communication objectives, defined over time and associate Key performance indicators (KPI) to each.
- Depending on your objectives and targets, identify the real channels through which you can achieve them.
- Carefully design the content of your communication in accordance with your chosen channel;
- Intelligently chose the human resources involved in your communication strategy: be open to consider all options: recruitment, outsourcing, training of internal staff,….. whatever the case,choose smart;
- Be sure to use a method. Each type of communication answers to a precise methodology. Try to find it and and apply it carefully;
- Finally, follow up your actions diligently to reassure yourself that you’re on the right track. To achieve that, some practical tools will be pivotal, depending on the type of communication you opt for.
Several questions will most probably be crossing your mind at this point. Do not worry, we’ll take you on board for the next eight weeks to dissect each of these points. We will devote one week each to discuss the aforementioned elements. Stay connected so you don’t get to miss any updates.
Leave your questions and observations in the comment section, and please don’t forget to share this article to make a greater number.
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